About GTMStack

GTMStack covers AI-powered marketing for B2B teams. The beat runs across AI content production, outbound and personalization, SEO and generative engine optimization, email, analytics and attribution, and the martech that ties them together.

What this publication is for

Most writing about AI marketing is either vendor copy or speculation. GTMStack exists for the operator who has to pick a tool on Monday and defend the number on Friday. Articles are built on campaign data, tool teardowns, and the specific failure modes that only show up once something is running at volume.

How articles get made

Every article carries a named editor and a publication date, and states its sources. External statistics are verified against a credible, nameable source before they run. Where a number cannot be traced to one, the claim is softened rather than dressed up with a figure. Articles are revisited and re-dated as the tooling changes, which in this category is often.

The full standard is on the editorial policy page, including how recommendations are made and what commercial relationships exist.

Editors

  • Nadia Sharpe

    AI Content & Organic Editor

    Nadia Sharpe covers AI-assisted content production, LinkedIn content systems, and the inbound mechanics that turn organic reach into pipeline.

  • Theo Castellanos

    AI Outbound & GTM Operator

    Theo Castellanos writes about AI prospecting, multichannel outreach, and the pipeline mechanics that separate high-volume noise from booked meetings.

  • Priya Raman

    Growth & Search Editor

    Priya Raman covers AI SEO, generative engine optimization, and the analytics stack operators use to track what is actually driving traffic.

  • Jonah Beckett

    Founder & Revenue Columnist

    Jonah Beckett writes on founder-led growth, revenue and pipeline strategy, and where AI is moving B2B markets over the next 18 months.

  • Dev Anand

    AI Tooling & Safety Reviewer

    Dev Anand reviews AI tools, automation architectures, and the safety tradeoffs that decide whether a workflow scales or gets an account flagged.